Thursday 27 March 2008

Steps to Creating Your Internet Marketing Plan

If you're the possessor of a small service production, having a firm Internet marketing plan in place can both boost your name and brand acknowledgment locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world.
Here are five considerations you need to make as you complete your Internet marketing plan:

1. Objective of Internet Marketing Plan:
What do you want to achieve by using Internet marketing? To find new clients? Offer services and info to obtainable clients? Sell services or products? Educate your target market or your staff about your product or service? Form an online community for your target market? How much money to have to spend each month on this Internet marketing plan? Having a goal and budget in mind will make your marketing more effectual.

2. Your Competition:
Perceptive and understanding where you stand among your competitors can you help you reinforce your marketing message. Do a keyword search for the terms someone might use to find your business online. Write down the URL's of your top 5 competitors. How popular and significant are their sites? You can check their traffic ranking with Alexa. Does your competition offer something unique? Where are the gaps in the service or product offerings?

3. Solution to a Problem:
The motive that someone will buy your product or hire to you to provide a service is to solve an exacting problem that they have. What problems and issues pestilence your target market? How does your product or service solve that problem? How does your solution differ from that of your competitors? What makes you uniquely qualified to provide the solution to their problem?

4. Branding Your Business:
Your domain name can either help you be impressive or cast you into a sea of "brandless" solutions. At a minimum, you'll want to buy both your personal name as well as the name of your business in the .com version, if it's available. Then buy the .com versions of your product names and program names. If you use a full-featured domain registrar, you'll be able to point and mask these domains to internal pages of your web site, or use them as stand-alone sales letter pages.

5. Internet Marketing Strategies:
How will you create traffic to your website? There are innumerable ways to do this, including: pay-per-click purchases; organic search engine listing ranking; well-written email newsletter that is published on a regular basis; submission of articles on topics related to your target market to article submission directories; regularly post entries to a blog aimed at your target market, full of content discussing issues related to that target market; submission of online press releases with new tips information for your target market; exchange relevant links with others in different industries with the same target market.

Sunday 10 February 2008

Search Engine Optimization

What comes first in our mind when we hear about Search engine optimization - what is SEO? Search Engine Optimization(SEO) is the process of improving the volume and quality of traffic to a web site from various search engines like GOOGLE, YAHOO and MSN via "natural" ("organic" or "algorithmic") search results. A site presented in the search results with higher ranks is visited by more searchers. Search Engine Optimization is the most important part of website development which makes it prosper in the online e-commerce business. The main objective of Search Engine Optimization(SEO) is to increase web visitor counts by ranking it very high in the results of searches. To ensure it, SEO experts(Pankaj Agarwal) use the most appropriate keywords to describe the content of a site. SEO can also target different kinds of search, like image search and local search. Search Engine Optimization(SEO) is the process of making a website's content more search engine friendly so as to attract visitor traffic by ranking it higher in the search results. As a company's marketing plan of action for increasing the ranking of site, SEO experts (Pankii) knows how search engine algorithms work and what people is search for. SEO experts(Pankaj Agarwal) works may involve in a site's coding, presentation, and structure, and also fixing problems that could forbid search engine indexing programs from fully spidering a site.

On-page Optimization

On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HTML but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes produced by Web page authoring tools and reconstructing the site to produce better linked and focused page content.

Off-Page Optimization

Off-page optimization means you have to work on building links to your website. It can be done off page for a website to maximize its prominent appearance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links. Off-Page Optimization in a word is “linking”, or more accurately “link trading”. Link trading is where two or more sites agree to place links to the other site for the purposes of building the “Importance of their site” in search engines. Back-Links are the websites and web pages that are linked to your website. Each Link of your website is like a “vote” that increases the importance of your website in the search engines. Though off-page optimization is much less complicated than on-page optimization but there are still a few factors that must be taken into consideration when looking for reciprocal links to build the “importance” of your website. These would be Page Rank, link placement, and sites with which you are having trade links.

Some of the benefits of Search Engine Optimization( SEO )

Substantial increase in Search Engine Traffic - When the site ranks for words which people search often we get lots of targeted traffic. As compared to the organic listing search engine traffic with other types of online advertisements this one is much cheaper.

  • Return of Investment is very fast and well worthy. Since Search Engine Optimization send only targeted traffic to a site.
  • Search engine traffic never stops once we achieve high ranking for you. Search engines promote your site 24 hours a day, 365 days a year. This helps in generating more traffic through the ranking period of the site.

Thursday 31 January 2008

Pay Per Click Strategies / Services

Skyrocket Your Online Business Profits!! Our Pay Per Click Services help your business grow no matter where it is located. Let us take care of your growth. You just need to avail our PPC Services!!

PPC Management

We professionally manage your Pay Per Click Internet Advertising campaigns. These help our clients achieve their search engine marketing goal. Our PPC Services are focused on Sponsored or Content Match Advertising. As a leading Yahoo Search Engine Ambassador and Google Adwords Qualified Company, our services for these search engines are the best and provide your site an edge over others. We perform numerous tasks as integral part of each PPC Advertisement Management Service Program.

These tasks include:

  • Research and Selection of Keywords: Since it is a vital part of the campaign, we research and develop keywords for you.

  • Advertisement Submission: We upload and submit the keywords for approval at PPC Accounts.

  • PPC Account Settings: We establish and supervise numerous Account Settings to maximize your business goals.

  • PPC Monthly Evaluation: You receive an updated month-end evaluation of campaign performance.

  • Creative Testing: We execute periodic testing of new and unique keywords.

SEO Ranking Report: A monthly scan and analysis of SEO Ranking Report is performed. It is done to detect where site is ranked organically for keywords used in PPC Accounts.

Pay Per Click Services enable our clients to grow their business by attracting more and more visitors. PPC Services are done in order to maximize our clients' profits. Our clients have witnessed tremendous rise in their businesses over a short period of time. You too can experience the same by subscribing to our Pay Per Click Services!!




Thursday 24 January 2008

Search Engine Optimization

ONCE IN A WHILE OPPORTUNITY AWAITS YOU! GO GRAB ONE!

Most of the business organizations are growing because of their increased web traffic! Why be behind anyone? Its your chance to make your business rise! A good SEARCH ENGINE ranking means unbelievable increase in website visitors and sales! Without top 20 ranks, you end up wasting your precious time and effort on your site. Search Engine Optimization (SEO) saves your time, effort and above all, minimizes your SALES' UNCERTAINITY and helping increase your business!

pankaj-agarwal33.blogspot.com, is a leading name in the SEO industry providing all the SEO services that your business requires. We have a full fledged professional team working for you round the clock! So HURRY before it gets late. Earn more through your ONLINE BUSINESS!!

Why us?

A result oriented approach sets pankaj-agarwal33.blogspot.com apart from the crowd of hundreds of SEO 'companies'. These SEO companies claim to give results against a whopping amount and clients tend to lose the money and never get the desired results. A company with a proven record, we have a number of HAPPY clients in our kitty! pankaj-agarwal33.blogspot.com, clients get their VALUE FOR MONEY!

SEO Plans and Services provided by Pankaj Agarwal....

Besides the rise in the rankings, we make your website appear on the front pages of the SEARCH ENGINE. We make your site content rich with many KEYWORDS in SEARCH ENGINE friendly HTML. This is usually done by:

  • Extensive keyword research and analysis

  • Hand coding HTML

  • Search engine and directory submission

  • Clear website design

  • Pay Per Click Management

  • Web traffic analytics and consumer trends

  • Proper keywords density on all pages
  • What is Search Engine Optimization (SEO)?

    In today's cut throat business competition, every company want its name on top of every SEARCH ENGINE in order to maximize its web traffic. SEO helps in building more and more unique and attractive keywords, metatags, etc., which attracts SEARCH ENGINE's attention to list your site and that too on the first page! When a visitor searches for any KEYWORD, your website's name appears which he will choose hence increasing your website's traffic and ultimately sales!

    What is ORGANIC SEARCH?

    Organic Search is a process by which a visitor finds a website on any SEARCH ENGINE listings as opposed to the usual Pay Per Click method where you have to shell out money to advertise your website's listing and hence attracting the visitor's eye balls. Organic Search always comprises a lot of hard work by the professionals for creating unique and special keywords and hence help in showing your website's listings on the SEARCH ENGINE's top positions!

    AFFORDABLE SEARCH ENGINE

    With many Search Engines coming to the front, the most difficult task for everyone is to provide possibly the most Affordable Search Engine services to attract more and more clients. From client's perspective, the ball is in their court. So CUSTOMER IS REALLY THE KING when it comes to the Internet Business competition! What are you waiting for?

    Tuesday 15 January 2008

    SEO, Web Development

    Our team of experts are known to offer their clients the best SEO services and show results, fast. We follow a 360 degree approach with our clients..

    Plese feel free to cantact

    Id: Pankaj_agarwal33@yahoo.com